Starting from 1998 the official communication will be entrusted only to the logo composed with a graced lapidary character, very spacious it is with this brand that the company presents itself in the world as a distinctive expression of “made in Italy”. So in 1971 the logotype will be composed with a graceful character while only in 1992, under the artistic direction of Alessandro Michele, the symbol of the double “G” will officially appear in the company’s trademark, until then used only as a griffe on bags, shoes and belts. In 1960 Aldo Gucci, one of Guccio’s three sons, designed the symbol with the two crossed “G’s”, a clear reference to the founder’s initials this graphic sign, which had not yet become the company’s trademark, was re-proposed in different fashions, that is, cast in a circle, opposed, inverted and in abstract form. In 1923 the first brand of the fashion house had only the name of the founder in the calligraphic character, probably derived from his signature. In 1921 Guccio Gucci founded the company of the same name in Florence for the production of leather goods, gloves and luggage. Gucci is one of the most famous Italian haute couture brands in the world, and its watches and jewelry fully reflect the tradition of style and originality of which the company founded in Florence by Guccio Gucci in 1921 has always been the standard bearer. Gucci guarantees, internally and within its supply chain, respect for standards of Social & Environmental Responsibility in line with its sustainability strategy.The geometrical pattern is embellished with Arabesque-style engravings, while textured edges trim the accessory. Pulled from the seventies’ archives, the Square G is reworked in a defining cut-out motif on this ring crafted from aged sterling silver.
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